Alley Kat’s SEVEN Craft Hard Seltzer was launched in the summer of 2022. SEVEN was crafted with idea of bringing people together to #ShareThe Moment, whether it be at a backyard BBQ, relaxing at the lake, sitting around a campfire or any other time we find ourselves amongst friends and family. Since we had this idea of togetherness in mind, our team went through countless naming exercises until we finally arrived at SEVEN. It is said that everyone is connected by six degrees of separation, in our case, SEVEN represents the seventh element that will bring everyone together!