ABOUT
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We're The Kats!
You've never met a bunch of Kats like us. We play hard, but we work even harder. Alley Kat is a team of people passionate about beer. It’s what we have in common. We believe the best beers come from the hands of people who care about their craft, who understand the subtleties of ingredients, and who want to make each batch the best it can be.
We make award winning beer, but at the end of the day it's about more than just the beer. It's about the farmers that grow our ingredients, the environment that we pull resources from, the people and initiatives we support, and the team that makes up who we are.
We hope you enjoy our beer as much as we do.
Local and Independent
From its humble beginnings in 1995 to now, Alley Kat Brewing Company has always been locally and independently owned. When Neil and Lavonne Herbst sold the brewery in February of 2020 to local entrepreneurs Cameron French and Zane Christensen, they ensured that Alley Kat’s proud legacy remains in the hands of owners who share their passion for premium-quality Alberta-made beer.
As the Kats look ahead at the next 25 years, the brewery will remain a fresh and innovative force in the industry, and continue to strategically expand into new markets across Alberta – and potentially beyond.
How it all started...
The idea of Alley Kat Brewing Company started in 1993 as the pipe dream of three beer aficionados and home brewers. On a lark, we put together a business plan and the idea slowly gained momentum until two of us decided to go for it!
In 1995, Lavonne Herbst (aka, The Hop Mother) bought out our original partner and we continued on as a family business. Our vision then, as it is now, was to brew flavourful, high quality beers using local ingredients.
The market has changed dramatically (for the better) since we opened our doors in December 1994, but our passion for beer remains the same.
I'm proud of the people who have helped Alley Kat fulfill our vision, so I hope you will join me in celebrating locally brewed and crafted beer.
Cheers!
Neil Herbst
Co-Founder / Former Co-Owner / Hop Father
Environmental Practices
We care about our our planet, as much as we do our beer. At the end of the day we try to eliminate any waste where possible.
Community Partnerships
Since 1995, we have called Edmonton, Alberta, home. Supporting local businesses, organizations, festivals, farmers, and our communities is a core value for us.
